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Christian, Oliver and Wolfgang - fellow students at first, then close friends - und now also business partners.

The COW-Style was born somewhere between Bangkok, Singapore and the Gili - islands. Travelling the world in 2011 Christian and Oliver did not only let body, mind and soul relax, they also let their thoughts wander: Life should be like this all the time. Free, easy-going, full of possibilities. The feeling was born. Now it was important to preserve this feeling and to never let go.

What came next was a lot of bureaucracy: Austria is not a lonely island after all. However, the effort was worth it: An own company, which is not only business for the guys, but passion. The hammocks were replaced with office chairs - no bad exchance at all. In the heart of Graz they created their Lounge with enough space for everything: crazy ideas, stylish jewellery and lots of hard work. Enjoying the sunsets on their own terrace is just reward for going the extra mile.

Some time has passed since the trip around the world and a romantic idea became reality, which, on some days, is more perfect than any dream. Because after a short time the COW-Style found many friends and supporters and is now an integral part of the creative scene in Graz. New doors open, more and more steps are climbed, new projects are started - but one thing remains the same:

COW stand for the brand with their names, their faces and their friendship. A trend label with enthusiasm, professional and passionate.

And the best thing of all: Anybody can become a COW-Styler. Anyone can experience the feeling that made Christian, Oliver and Wolfgang turn their lives upside down.


The Journey of the COW-Style

- December 2011: Launch of the brand

- 2012: First Store in Graz offers COWstyle®

- 2013: Expansion to Germany, Italy, Switzerland and the Netherlands

- 2014: 300-stores treshold reached, Opening of Flagship-Store Graz

- 2015: Entry in Spain and Albania, launch of the English online store

- 2016: Expansion to Hungary, Czech Republic and Slovakia

- 2017: Extension of our jewellery collection to accessories like belts and wallets

- 2018: Design, development and introduction of our first watch

COWstyle Gründer Christian Soucek, Oliver Rauch, Wolfgang Waltl